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Companies lose revenue since repeat orders make money.

This could include the likes of Guwahati, Visakhapatanam or Raipur — a mix of student towns and socalled tier II-III cities. LOVE KNOWS BOUNDARIES “Even though we have broken even, the numbers haven’t grown significantly.

This time, they know that there is a chance of success. They stay on the app, keep subscribing, keep swimming and thus, keep buying (new and) expensive packs.

Bhatia says, “If a guy gets a match, that is, a girl has liked him back, there’s a sense of hope that makes him stay on the platform for at least three months.

These numbers may pale in comparison to major markets such as the US, where dating apps expect to generate at least 0 million in 2018.

Primarily because, Indians, for now, are happy to consume free online products but seriously hesitant when subscriptionbased payment models are thrown up.

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