Sophisticated dating sites

More than half, or 53 percent, of single people have created a dating profile, according to Match's recent Singles in America study, which polled over 5,000 single men and women in December.

Today, 40 percent of singles have dated someone they met online, while only 25 percent met a first date through a friend.© 2019 CNBC LLC. A Division of NBCUniversal Data is a real-time snapshot *Data is delayed at least 15 minutes.

(A score of 100 indicates respondents were completely satisfied; 80 was very satisfied and 60 was fairly well-satisfied.)Still, many users found the sites frustrating.

In fact, when compared to other consumer products, like cars, computers and credit cards, online dating services received the lowest satisfaction scores Consumer Reports had ever seen, Gilman said.

On Valentine's Day, some singles may be inspired to step up their dating game. Amy Giberson, now 34, was reluctant to try internet dating again but she decided to give it one more shot in 2014. There are a slew of sites and apps to help singles find love and, for the most part, they work, according to Consumer Reports.

She downloaded the Match app and connected with Justin Pounders, also 34, almost immediately. Nearly half, or 44 percent, of those who tried online dating said it led to a serious long-term relationship or marriage, the magazine found.

"There is a different level of exposure to disappointment and that's captured in the poor overall scores."Once considered taboo, online dating is now a socially accepted and booming multibillion dollar business that continues to grow.

Swiping on a free dating app offers instant gratification, but not all singles want to sacrifice quality for the sake of expediency.

Intelligent, relationship-oriented daters often desire an elite dating site where they can meet people on their level.

Today about 82% of its users have earned a bachelor’s, master’s, or doctorate degree.

And we expect that number is only going to grow — as the site sees more than 165,000 new signups every month.

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